The Great Depression

As It Is’ new 12-track concept album, entitled The Great Depression, tackes themes of mental health and societal decline in the era of social media. The album's lyrical narrative drawing parallels between the Great Depression of the 1930s and the state of the world today. The Great Depression album title is partly a reference to the historical period, partly a comment on modern pop culture’s fixation on / obsession with sensationalized bad news, and partly a reference to the societal quagmire we are living in today, everyone buried in their smartphones, worshipping only the self.