Ritual

Both ancient and modern cultures rely heavily on rituals. From religious proceedings that date back millennia to daily 21st century routines such as checking social media, humanity gravitates towards ritualistic behavior for the appearance of order and a semblance of control over life’s chaos. Perhaps more than any other art form, ceremonious behavior defines heavy metal. Thousands of fans worship at the altar of a speaker or congregate in person for the sermon of a live show. Two decades into their storied career, Soulfly continue to engender near cultish zeal with each subsequent album and tour. In that sense, the group’s eleventh full-length, Ritual [Nuclear Blast], lives up to the promise of its name with a metallic ceremony of the highest order. The iconic gold-certified quartet—Max Cavalera [vocals, guitar], Marc Rizzo [lead guitar], Zyon Cavalera [drums], and Mike Leon [bass]—cast their word in bludgeoning riffs, thunderous percussion, and menacing growls. Formed in 1997, Soulfly has become a mainstay in contemporary heavy metal. Led by former Sepultura vocalist Max Cavalera, Soulfly has released 10 full-length albums with combined sales of over 1MILLION records. Mixing many styles of metal with Brazilian tribal, world music and punk, Soulfly are known for crafting something completely unique in the modern heavy music landscape. Marketing Highlights -Fronted by Max Cavalera, former vocalist & founder of metal legends Sepultura, Soulfly has released 10 full length albums in the band’s 20+ year career. The band’s previous album “Archangel” debuted at #3 on the US Billboard Hard Music Chart and #130 on the Top 200 -Produced by Josh Wilbur (Lamb of God, Gojira), “Ritual” is chock full of groove that Soulfly is known for while also containing elements of thrash and the feel from Max’s classic albums like “Chaos AD” -Always the touring machine, Soulfly will spend the majority of the summer of 2018 performing all over Europe and the UK -Building up to the release of “Ritual” Soulfly will be releasing several singles, music videos and promo video interviews. The first single “Evil Empowered” will be released on Aug 10 will a track video released on the same date. On Aug 31 the second single “Ritual” will be released with an animated video. The third single “Dead Behind the Eyes” will be released on Sep 14 with a music video. The final single “Under Rapture” will be released on the album’s release date Oct 19 -Advertising in Revolver, Decibel, New Noise and other hard music and lifestyle publications. Banner advertising on Blabbermouth, Metal Sucks, Metal Injection and other hard music and lifestyle sites