Persona

Vinyl LP pressing. If the soul of hip-hop belongs to the culture, the skeleton belongs to the independent label. From Sugar Hill to Def Jam, Tommy Boy to Rawkus, Fondle Em to Def Jux, the genre's best music has been birthed by imprints that brazenly defy the status quo, those who champion fearless artists and always prize quality over commerce. For the last seven years, Mello Music Group has lived by that ethos. If you're reading these words, you're inevitably well aware of it's ascendance and growing legacy. But more importantly, you know the artists-those singular voices channeling the spirits of the past and spitting premonitions of the future. Boom-bap at it's best: evolving and expanding the art form, capturing stories of the struggle, upholding the tradition, and keeping the crooked honest. Persona unveils the murderer's row that is the Mello roster of 2015. Oddisee, Apollo Brown, yU, L'Orange, Red Pill, Open Mike Eagle, Rapper Big Pooh, Quelle Chris. The stars of the present teamed with timeless innovators like Phonte (Little Brother), Blockhead, Ras Kass, Gift of Gab (Blackalicious), Oh No, Masta Ace, and Bilal Salaam. The result is something that binds current greats with the pioneers who paved the asphalt. It's both a historical moment and hard as hell.